Let’s put things in perspective: 30% of small businesses fail within their first two years. By year five, that number rises to 50%, and by year ten, a staggering 70% have closed their doors. Why is this the case? The primary reason is that most small businesses lack a clear, actionable strategy that everyone understands and can implement. This gap between vision and execution is critical, and it’s where many businesses falter.

For most small and medium enterprise (SME) owners, "strategy" often gets buried under the demands of running day-to-day operations. Tight budgets, limited resources, and constant firefighting can make it seem impossible to prioritize long-term planning

Company culture doesn’t happen by chance—it’s intentionally crafted through every decision, every value, and every conversation